A jezebel article - pretty much the only thing I could find about this:
"This is not an official PINK campaign," a Limited Brands (which owns VS) spokesperson told me when I showed her the site. "We are looking into it."
Oh well; nice — albeit not very convincing — prank.
The store on the site doesn’t even work. Which is disappointing. I don’t care where they come from. I just like the designs. <_<;